Apple's wants to tell you what's on TV and now the company has a new plan: Tell you what’s on TV and help you watch it. According to a report on Recode, the Apple's current plan is to work on a "digital TV guide" for the Apple TV and its other devices. The company has started talking to TV programmers and other video companies about creating a digital TV guide that would work on both Apple TV boxes and other Apple devices, like iPhones.
The idea is to let users see what kind of programming is available in video apps made by the likes of HBO, Netflix and ESPN, without having to open up each app individually, and to play shows and movies with a single click.
Source: Recode